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High-quality gaming
William Hill is synonymous with delivering a high-quality gaming and betting experience, whether online, in our shops, or on the phone. An established and trusted brand, we took around £15bn in stakes in 2007. We are building our business by bringing the excitement of gaming and betting to UK and international customers through
a strong retail presence and our growing online activities. Through our expertise, passion and commitment to customer satisfaction, we aim to deliver an unrivalled experience for our customers, sustainable growth for the business and good returns for our shareholders.
Founded in 1934, William Hill is one of the best-known names in the gambling industry, providing gaming and betting services across three channels: online, on the high street and on the phone. We have been listed on the London Stock Exchange (WMH.L) since2002 and employ over 15,000 people in the UK, Ireland, Israel and Bulgaria.
Our aim is to give our customers what they want, when they want it, where they want it. We are one of the UK's leading bookmakers, with a trusted high-street brand based on our in-depth knowledge of fixed-odds betting and our unrivalled customer service. With the advent of internet betting and gaming, we have extended our market-leading
brand to a new generation of customers around the world.
Key facts about William Hill's retail business:
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We operate in around 2,300 betting shops across the UK and Ireland, most of which are open seven days a week, offering odds and taking bets on a wide range of sporting and other events
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We process over one million betting slips every day
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The gaming machines that we offer in the majority of betting shops enable customers to bet on roulette, slots and other random number generated events
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Through a joint-venture with Codere, we are developing a retail business in Spain, operating under the Victoria brand
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Our call centres for telephone betting can handle over 600 calls simultaneously
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We own and operate two Greyhound stadia (in Sunderland and Newcastle)
Key facts about William Hill Online:
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In October 2008, we established William Hill Online, the leading European online gaming and sports betting business
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Our online Sportsbook serves customers from over 175 countries, offering six languages and 11 currencies
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In 2007, we took online bets from 169 countries for over 60,000 events (350,000 markets) and over 30 sports
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Our gaming websites offer casino, poker, bingo and skill games
Online gaming and betting is a fast-moving, growing business. William Hill was one of the earliest to enter the market, accepting our first bets on the internet in 1998, and we are the most profitable online betting operation in the UK, with over 500,000 active online customer account holders. Our online business caters for all gambling
and gaming customers, offering casino, poker, bingo, a range of skill games and, of course, sports betting.
2008: William Hill Online
2008 has seen two major developments for the online business: the launch of a new Sportsbook with technology provider Orbis, and a transformational deal with gaming software company, Playtech, to create our new online business, William Hill Online.
When the Playtech transaction completes around the end of 2008, William Hill Online will be the leading European online gaming and sports betting business, with pro forma net revenue for 2008 of c. £190m and EBITA of c. £70m. You can find out more details about the Playtech transaction in the investor relations section
of this website.
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